Tag Archives: press release

How to get more media coverage for your cause

Image courtesy of Andrew Dubock

Last week I had the pleasure of speaking at the Directory of Social Change Charity Writing and Communications training event on the subject of how good causes can achieve more media coverage. It’s a topic that comes up time and time again with the charities I work with; while there are now more ways than […]

Structuring a press release

Press release inverted pyramid

Having spoken at the recent Directory of Social Change Charity Writing and Communications training event on how good causes can achieve more media coverage, I thought it timely to re-share an earlier post about the inverted pyramid method for structuring a press release. I cannot take any credit for the inverted pyramid style – it’s […]

Do you really need a press release?

Web newspaper small

There has been much talk amongst PR folk on Twitter lately about whether the press release is dead. For those who spend as much time online as in the real world it is sometimes hard to see a place for *gasps* actual paper. But rather than concentrating on the form, perhaps we’re better off asking […]

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