Structuring a press release

Press release inverted pyramidHaving spoken at the recent Directory of Social Change Charity Writing and Communications training event on how good causes can achieve more media coverage, I thought it timely to re-share an earlier post about the inverted pyramid method for structuring a press release.

I cannot take any credit for the inverted pyramid style – it’s received wisdom from many quarters, not least of all the Chartered Institute of PR – but what the heck, it works. It may take a little getting used to but I think it will help you get results.

In a nutshell it ensures the most important and relevant information is prioritised at the top of the page. In an era of rapidly diminishing attention spans this is more important than ever, so click on the image to see what you’re aiming for.

 

 

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