“The single biggest problem in communication is the illusion it has taken place” – George Bernard Shaw

GEMMA PETTMAN / Chartered PR Advisor

You know communication is crucial. It’s how you earn understanding, build support and influence opinion and behaviour. But why is it so difficult to get right? (I’m assuming that’s why you’re here).

My bet is that you’re lacking skills, resources or a solid plan; maybe all three. You’re doing valuable work and you’re really busy, perhaps even overwhelmed at times. I understand.

If you want to improve how you connect with your communities, I can help.

For the last 20+ years, I have helped charities and public sector organisations to develop their strategies, improve stakeholder engagement and communicate through crises. As an independent Chartered PR practitioner, I have met rigorous criteria relating to professional standards, knowledge, capability and ethical practice.

I also bake a good cake, should you need any more convincing of my merits.

in business
Pro Bono




I can help you to develop a solid communication strategy for your organisation, campaign or project. Need a crisis communication plan? That’s one of my specialisms.


Through training and mentoring I can support you to implement your communication strategy. Or, I can deliver it for you, enabling you to concentrate on the things you’re best at.

Ongoing Support

Need someone to take responsibility for your comms? Want a trusted advisor you can lean on for regular advice and guidance? I can help.

How much does it cost?

It’s difficult to give a ballpark figure for such varied services but it may help you to know that my usual day rate is £450. I have benchmarked this with several specialist recruitment agencies, taking into account my training, skills and years of experience.

I generally work on the basis of a project cost, meaning you’ll know the full fee in advance and exactly what’s included. Services can be adjusted to suit your budget but the outcomes will differ; I am always honest about what’s possible.


Gemma is such a valuable member of our team and we certainly wouldn’t know how we would cope without her incredible support, sound advice/counsel and overwhelming commitment.

- Nigel Goodband

British Transport Police Federation
Gemma is one of the most meticulous, hard-working and enthusiastic people I've ever worked with, and one of those rare people that you can trust completely.

- Mike Zywina

Lime Green Consulting
She is diligent, hard-working, knows her work inside out, she's patient, kind, caring, and empathetic (vital in the work we do where we work with people who are using personal experiences to affect change through the media and other platforms).

- Jude Habib

Sounddelivery Media
Gemma brings a combination of expert knowledge, pragmatism, a listening ear and a healthy sense of humour.

- Gill Scott-Moore

Police Care UK
Her unfailing optimism and can-do attitude mean she sees opportunities that others miss. I strongly recommend Gemma to all who want a loyal, imaginative and professional PR expert by their side.

- Andreas Loizou

trainer, author and charity founder.

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