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What can you accomplish in ten minutes?

A collection of brightly coloured to do lists

It’s 10:40am. You’ve got a meeting at 11am. There probably isn’t enough time to start a big piece of work so what do you do? Copywriter Elise Dopson (check her out, she seems ace) posed a similar question on Twitter recently: How do you make the 15-30 min gaps before/during meetings more productive? — Elise […]

Five things I say most weeks

Image of t-shirts on a washing line. One is printed with the caption Dilemma? Dial Gemma

I recently replied to a post that Sarah Browning shared on LinkedIn where she asked her network what their clients remember from them when they’re not there. It was prompted by a comment from one of Sarah’s clients about hearing her voice while writing a comms strategy. It got me thinking about the phrases I use most […]

#PRGems: Recycle, reuse and reshare your content

Image of the Wordpress CRM system

Creating content is an investment. Aside from your time (which is valuable) you may subscribe to paid apps and tools which give the assets you have created a polished look and feel. It stands to reason you would want the video you sweated over or the blog that took hours of research to be seen […]

#PRGems: Five things freelancers should think about

your working hours aren't your waking hours

July 2020 marks 21 years since I began my career in PR so to celebrate, I’m spending the month answering your comms questions. The highs and lows of freelancing have come up several times. Some of you are considering taking the plunge, while others have been freelance for several years. I have been asked about […]

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