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Communicating with Generation Z

Mobile phone displaying social network icons

We’ve all heard the lazy millennial stereotypes; 20 and 30-somethings glued to their phones, only ceasing their endless scrolling to take another bite of smashed avocado on sourdough. But what about the demographic group that follows millennials? Generation Z refers to people born from the mid-90s to the early 2000s. These are young people who […]

How evergreen content can help you blog more

Evergreen plant and notebook

Software company Hubspot recently reported that 53% of marketers believe creating blogs is their top inbound marketing priority – inbound marketing being the technique of producing content which attracts potential customers, converts them into leads and sales, and grows your business. Those of us who promote our own products and services, or do so for […]

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