Tag Archives: stories

The Power of Storytelling

Bluelight Info

Terms like ‘guerrilla-­­­­­­_____’, ‘placemakers’ and ‘sustainability’ are on an ever-growing list of buzzwords* adopted by everyone from the smallest charities to the biggest brands. Of course the problem with buzzwords is that the journey to the heights of popularity can quickly take a turn into a cul-de-sac of dilution and overuse, and these phrases risk […]

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