Tag Archives: PR

Communicating with Generation Z

Mobile phone displaying social network icons

We’ve all heard the lazy millennial stereotypes; 20 and 30-somethings glued to their phones, only ceasing their endless scrolling to take another bite of smashed avocado on sourdough. But what about the demographic group that follows millennials? Generation Z refers to people born from the mid-90s to the early 2000s. These are young people who […]

How to get more media coverage for your cause

Image courtesy of Andrew Dubock

Last week I had the pleasure of speaking at the Directory of Social Change Charity Writing and Communications training event on the subject of how good causes can achieve more media coverage. It’s a topic that comes up time and time again with the charities I work with; while there are now more ways than […]

Do you really need a press release?

Web newspaper small

There has been much talk amongst PR folk on Twitter lately about whether the press release is dead. For those who spend as much time online as in the real world it is sometimes hard to see a place for *gasps* actual paper. But rather than concentrating on the form, perhaps we’re better off asking […]

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