Tag Archives: media coverage

Digital do’s and don’ts from SMEX18

SMEX 18 - Livestreaming

‘Amplifying our stories’ was the theme of the sixth annual Social Media Exchange (SMEX) which took place this week. SMEX is a day of masterclasses and shorter talks aimed at helping charities and non-profits to embrace digital storytelling. After a quick sing-song (something of a trademark for events organised by Jude Habib and her sounddelivery […]

How to get more media coverage for your cause

Image courtesy of Andrew Dubock

Last week I had the pleasure of speaking at the Directory of Social Change Charity Writing and Communications training event on the subject of how good causes can achieve more media coverage. It’s a topic that comes up time and time again with the charities I work with; while there are now more ways than […]

Structuring a press release

Press release inverted pyramid

Having spoken at the recent Directory of Social Change Charity Writing and Communications training event on how good causes can achieve more media coverage, I thought it timely to re-share an earlier post about the inverted pyramid method for structuring a press release. I cannot take any credit for the inverted pyramid style – it’s […]

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