Tag Archives: comms

Five things I say most weeks

Image of t-shirts on a washing line. One is printed with the caption Dilemma? Dial Gemma

I recently replied to a post that Sarah Browning shared on LinkedIn where she asked her network what their clients remember from them when they’re not there. It was prompted by a comment from one of Sarah’s clients about hearing her voice while writing a comms strategy. It got me thinking about the phrases I use most […]

#PRGems: Recycle, reuse and reshare your content

Image of the Wordpress CRM system

Creating content is an investment. Aside from your time (which is valuable) you may subscribe to paid apps and tools which give the assets you have created a polished look and feel. It stands to reason you would want the video you sweated over or the blog that took hours of research to be seen […]

Handcuffs, hashtags and headlines

LFB Twitter

Ahead of its cinema release this weekend, Fifty Shades of Grey is attracting its fair share of media coverage and, in the hope that some of the attention will rub off on them, various companies are clamouring to align themselves with the themes of the film. In most cases the fit is obvious: lingerie and […]

Essex Police Federation puts the (empty) boot in

Essex Pol Fed boots

Today saw the launch of Essex Police Federation’s campaign #cutshaveconsequences; billed as ‘telling the truth about policing’ in the county. Within hours the dedicated website and short film had clocked up thousands of hits and they keep on coming. It seems the truth about policing is a truth people want to hear. And this, for […]

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