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Archive | Little Gems

Resources to help small charities ace social media

You can make everything look better with Canva (just go easy on the inspirational quotes, yeah-)

This week I spoke to a group of small charities and non-profits at an event held at Christchurch University in Canterbury. It was part of a wider programme which is looking at the transformative potential of social media and it was great to meet so many enthusiastic staff and volunteers from across Kent. There was great interest […]

How to get more media coverage for your cause

Image courtesy of Andrew Dubock

Last week I had the pleasure of speaking at the Directory of Social Change Charity Writing and Communications training event on the subject of how good causes can achieve more media coverage. It’s a topic that comes up time and time again with the charities I work with; while there are now more ways than […]

Structuring a press release

Press release inverted pyramid

Having spoken at the recent Directory of Social Change Charity Writing and Communications training event on how good causes can achieve more media coverage, I thought it timely to re-share an earlier post about the inverted pyramid method for structuring a press release. I cannot take any credit for the inverted pyramid style – it’s […]

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