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Communicating with Generation Z

Mobile phone displaying social network icons

We’ve all heard the lazy millennial stereotypes; 20 and 30-somethings glued to their phones, only ceasing their endless scrolling to take another bite of smashed avocado on sourdough. But what about the demographic group that follows millennials? Generation Z refers to people born from the mid-90s to the early 2000s. These are young people who […]

Lessons for storytellers from Labour’s party political broadcast

Screengrab of the latest Labour Party party political broacast

The Labour Party’s latest party political broadcast aired last night. The documentary-style film tackles the impact of cuts in local communities and demonstrates the power of strong storytelling. Taking political views out of the equation, and watching it purely from the perspective of critiquing it, the film reinforces the importance of some communications cornerstones: Striking […]

Digital do’s and don’ts from SMEX18

SMEX 18 - Livestreaming

‘Amplifying our stories’ was the theme of the sixth annual Social Media Exchange (SMEX) which took place this week. SMEX is a day of masterclasses and shorter talks aimed at helping charities and non-profits to embrace digital storytelling. After a quick sing-song (something of a trademark for events organised by Jude Habib and her sounddelivery […]

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