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Archive | Little Gems

How to get more media coverage for your cause

Image courtesy of Andrew Dubock

Last week I had the pleasure of speaking at the Directory of Social Change Charity Writing and Communications training event on the subject of how good causes can achieve more media coverage. It’s a topic that comes up time and time again with the charities I work with; while there are now more ways than […]

Structuring a press release

Press release inverted pyramid

Having spoken at the recent Directory of Social Change Charity Writing and Communications training event on how good causes can achieve more media coverage, I thought it timely to re-share an earlier post about the inverted pyramid method for structuring a press release. I cannot take any credit for the inverted pyramid style – it’s […]

Is it time to diversify your income?

Kids Company’s Camila Batmanghelidjh has had more than her fair share of headlines recently and there are commentators far better placed than I to consider the whys and wherefores of her time at the helm of arguably one of the country’s best-known children’s charities. However, something she said in a recent interview will have struck […]

Writing your fundraising Case for Support

We like to describe a Case for Support as a kind of filing cabinet for your fundraising campaign. It should contain all the information you need for your external activities (grant applications/fundraising letters/web copy/etc) and should be a living document that you add to over time. In its entirety it’s an internal document so organise […]

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