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Micro-volunteering Day

Microvolunteering - Post Pals - April 2020

Over the last few years, to coincide with Micro-volunteering Day, I have written posts highlighting some of the opportunities that exist for those of us who find that time, health, mobility or simply desire, are barriers to more traditional volunteering. This year’s post feels even more pertinent. We’re living through a global pandemic during which […]

Communicating with Generation Z

Mobile phone displaying social network icons

We’ve all heard the lazy millennial stereotypes; 20 and 30-somethings glued to their phones, only ceasing their endless scrolling to take another bite of smashed avocado on sourdough. But what about the demographic group that follows millennials? Generation Z refers to people born from the mid-90s to the early 2000s. These are young people who […]

Lessons for storytellers from Labour’s party political broadcast

Screengrab of the latest Labour Party party political broacast

The Labour Party’s latest party political broadcast aired last night. The documentary-style film tackles the impact of cuts in local communities and demonstrates the power of strong storytelling. Taking political views out of the equation, and watching it purely from the perspective of critiquing it, the film reinforces the importance of some communications cornerstones: Striking […]

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